I was just watching a video for iAd and it made me start thinking. It contained a car commercial that picked a point in the future and worked back to the product: an all-electric car.
Since Evangeline and her troupe are time travelers, I thought the futuristic travel part was interesting.
Since I’m a journalist, I thought the premise that it all began with this one car was clever.
Then they said, people won’t be asking miles per gallon anymore. They’ll be asking “miles per dollar.” That’s all well and good, unless you live in a region that has one of the highest utility rates in the country. When that “milage per dollar” is calculated, how much better off will we be, economically?
Maybe an all-electric car isn’t the answer. To really be energy efficient, a car has to be self-propelling. Rubber-bands, anyone?
Evangeline has nothing to worry about. She doesn’t need a car. Just her imagination.
Here’s the iAd video that started it all:
